Comitatus: Anglo Saxon

The phrase comitatus is exceedingly important in Anglo-Saxon culture, and is demonstrated profoundly in Anglo-Saxon texts. Comitatus means fellowship, particularly an allegiance between a chieftain and his men. This phrase refers to a very important tradition during the times of the Anglo-Saxons. It was so important because these men were constantly protecting their people from outside attacks and invasions and the comitatus was the bond that held these men together and that is what they lived for. Specific Anglo-Saxon texts where comitatus is eminently portrayed is Beowulf, The Wanderer, and The Seafarer. Beowulf is an Old-English written epic, during the Anglo-Saxon period in which a hero, Beowulf, is shown battling three different agons throughout his life. Comitatus is tremendously present throughout this entire story. For example Beowulf sails to Denmark with fourteen warriors to defeat Grendel, out of respect and to protect their allies, the Danes. This shows Comitatus because Beowulf is not only trusting of his men, but also risking his life for good riddance with King Hrothgar of Denmark. The reason to why Beowulf must defeat the Grendel is because of comitatus as well, because the Danes night in and night out were strengthening their friendship in the mead-hall, Heorot, and Grendel became jealous of this â€Å"fellowship. † Another example of comitatus in Beowulf is when Beowulf is fighting the dragon and Wiglaf comes in and helps Beowulf win out of respect for his leader and his accomplishments. Comitatus is presented numerously throughout Beowulf and represents the ideals and way of life of the Anglo-Saxons. The Wanderer is an Anglo-Saxon poem in which a warrior longs for old times, as he nostalgically ponders when he served his lord as well as feasted with his friends. The wanderer in the story has lost his fellow warriors and lord in battle, and now walks alone in exile. This poem shows the wanderer remembering times of comitatus and wishing those times were once again subsisting. He recalls his comrades and the costly hall gifts of his gracious gold friend, which he gave him in youth. † (ln. 34-35) The wanderer dreams of seeing his lord, kissing him and experiencing pleasure of doing him favors. At the end of the poem the man talks of the present times and his soul becoming sick and dark, because comitatus is no longer a value in his life. In the Anglo-Saxon poem The Seafarer, it is much like The Wanderer in which the speaker of the poem dreams of times with fellow ship or comitatus. The man in the poem is out at sea, as days go by and he sits in the freezing cold jealous of men blessed with happy land-life. â€Å"The swan’s blare my seldom amusement; for men’s laughter there was curlew call, there were the cries of gannets, for mead-drinking the music of the gull. † (ln. 23-26) The seafarer wants to be with his people drinking mead and listening to music and stories, otherwise known as comitatus. He speaks of his despairing mind and how there is no friend or brother or around to share his thoughts with. He also says that no man is likely to guess how he has wasted whole winters, cut off from kind. The Seafarer truly displays the sorrow of the speaker and really portrays the importance of comitatus in one’s life, because without it he is devastated. Anglo-Saxons based their entire lives and worthiness off of comitatus, as well as making a name for themselves. These values feed off one another because while making a name for yourself you want to have others to share it with in order to make it worthy. Comitatus is evident in many Anglo-Saxon texts and is validated in Beowulf, The Wanderer, and The Seafarer. In Beowulf comitatus is constantly shown on a regular basis and is present many times throughout the story. In The Wanderer, and The Seafarer, comitatus is not present, but rather the men of these stories wish that it was in their lives at the time. The constant display of this value as well as the desire to have comitatus in one’s life shows just how important it is in the life of an Anglo-Saxon.

IT †Foundations of Computing and Communication Essay

There is no doubt that with the increased availability of Communications and Information Technology, students often consider themselves as they know every information that their universities are providing with. Even parents are misguided by their children when they come to know that their children are capable of operating computers and gaining Internet access. However, the situation is just opposite of what is percept by the parents. Students operate computers thereby gaining access to Internet, not to learn new concepts and technological advancements to keep updated, but to be a part of entertainment provided by the Internet such as complex online games, chatting on workgroups, etc. Such widespread availability of Technology does not make any individual, literate enough to consider his class room studies outdated. In this context it would not be wrong to say that technology and communications (Example multimedia software and Internet access) brings a vast array of image-based information into the classroom. Before becoming available via the computer, this kind of information was found in the universities library and, on occasions, through the use of 16mm film, filmstrips and, later, videotape and then cassette. (Abbott, 2000, p. 6) Recent UK government policy on ICT is supported by five research reports from the British Educational Communications and Technology Agency (BECTA). The most recent report was an analysis and investigation of the associations between ‘high level’ and ‘low level’ usage of IT (networked technologies) and the educational attainment of pupils at university stages. This was due to the reason students became over confident however there was a positive and satisfactory probability for acquiring ‘high’ ICT and pupil attainment in most of the associations (various subjects at different key stages) but in most cases this association was not statistically significant (7 out of 12 associations) and those associations that were statistically significant typically observed only very small effects. The most amazing aspect of the report was that the critical analysis negates the methods and data presented in the reports that does not consistently support the conclusions drawn by the government policy documents. Indeed, some of the data can be interpreted as showing that ICT is ineffective for students who misuse them. According to Andrews, â€Å"In addition, the evidence presented in the report was based on observational data and it is not by any means possible to establish and sustain a causal relationship between the level of ICT use and the educational attainment of the pupils because the observed effects could have been due to other known or unknown variables†. (Andrews, 2004, p. 34) The role of the learner should not by any means conflict with that of the teacher, as every teacher has his/her own teaching style. Therefore in situations where students consider IT learning available on every doorstep, it would not be right for a student to consider technological learning useless or underestimate the teacher’s lecture. Every teacher has its own mode and style of teaching IT which universities understand. Even most educational systems do not respond quickly to technological advances. Educational institutions act as a domain where universities are, by their very nature, conservators of prior knowledge, accepted understandings and proven methodologies. According to Mellon (1999) â€Å"Technology cannot guarantee learning as we cannot force students to learn; every student has a unique learning style followed by his teachers and teachers has their own importance in the eyes of the student even more important than the most sophisticated educational tools† (Mellon, 1999, p. 34). Mellon is right to the extent until students are keen to learn technological advancements, but obviously it is not the responsibility of a teacher who spends hours of hard work in preparing computing lectures. This is evident from the case study in which I interviewed Dr. Jack Thomas, a professor of Information systems at Glasgow University. Being a computer lecturer, Mr. Thomas still updates his knowledge every week, and in order to conduct a session he needs to prepare his lectures according to the student’s learning skills. He often conducts hands on experience session in which he wants his students’ to be technically acquainted with the changing IT trends. However in a course study of . NET framework class, in the very beginning of a lecture he found majority of the class was not serious about learning and in the last lecture he acknowledged that the remaining half of the students who actively participated in . NET session were not able to resolve simple . NET programming questions. According to Mcghee (2003) the new system which emerged in 2002 and highlighted various issues regarding information that universities would have or should have anyway and which is in any event assumed to be information normally produced by the HEI for its own internal QA procedures, has failed to identify the major cause of lacking skills among IT students. The QAA and HEFCE distinguish between information which should be available in all universities at a high level to enable academic quality and standards to be monitored, such as summaries of external examiners’ reports. (Mcghee, 2003, p. 44) An understanding of the importance of organisational culture in universities is important in designing quality assurance processes to apply to the use of ICT in teaching and learning, in making sure they are appropriate, and in being confident that they will gain acceptance. Effective management of universities is improved when the values of professional groups with strong shared cultures align with the organisational culture of the University. The design of quality assurance processes in teaching needs concerns about the values and roles of such groups, and to build on them from the top down and the bottom up, to maximise the effectiveness of such quality assurance processes. As far as quality is concerned, every year universities in UK traditionally work through coordination of collective decision-making processes, and this provides an important basis upon which issues relating to quality are played out. (Bhanot & Fallows, 2005, p. 23) It is therefore crucial to ensuring a student-centred approach to teaching and learning that quality assurance guidelines and measurable standards and performance indicators were established top down to adhere to standards, and bottom up to integrate with teachers’ judgements on the appropriateness of the educational applications of the technology. The real power of digital technology can be achieved only when we take advantage of the shift from the one-to-many character of broadcast media, to the many-to-many ability of digital networks. To this end, the most productive early applications of digital technology in higher education involved using computer conferencing, electronic mail, listservs (threaded discussions), and other computer-based collaboration technology to link together both students and faculty in highly interactive learning communities, unconstrained by geographical location or time. Students already make extensive use of digital technology for informal learning, typically without the involvement or even the awareness of the faculty. They build study groups, in some cases spanning several academic institutions, working together to seek information, answer questions, and develop learning skills. In a very real sense, such study groups based on computer networks are providing students with greater control over their educational experiences. They also represent a trend in which students construct their own consortia of learning resources and academic institutions just as the faculty build their own research consortia. Of course, these network-based student groups represent an important step toward active student learning. (In fact, when students are asked how they could best spend time on their college academic programs, they invariably rank student study groups at the very top, far above individual study or class attendance. ) On the other hand, today’s concept of a teacher is not what was in the past that a teacher is one who develops and presents knowledge to passive students. Today, faculty members who have become experts in certain subfields are expected to identify the key knowledge content for a course based in front of their students with an aim to inspire or impress their students. Only in this manner the students’ accept their tutors they should look forward to gain knowledge. Frequently, others, including graduate teaching assistants and professional staff, are assigned the role of working directly with students, helping them to learn, and providing them with guidance and counselling. In a future increasingly dominated by sophisticated educational commodities and hyper learning experiences, the role of the faculty member will shift. In the new paradigms where the demand of IT is increasing in our social and economic gatherings, the role of the faculty member has become that of nurturing and guiding active learning, not identifying and presenting content that is, they will be expected to inspire, motivate, manage, and coach students. (Atkins et al, 2002, p. 65) The widespread use of Information Technology does not mean that in a world driven by knowledge, students’ starts considering IT learning useless, enough or off-again experience. There is a need for people to realise that the only solution is to engage in continuous learning so that they can keep themselves and their skills updated. This need suggests that the relationship between a student, professor and the university may change just as we know that a student if gains technical skills of technology subjects can be ahead of his professor. Computer literacy courses were initially encounter between technical education in learning centres and theoretical education in universities, they emerged as a culture that regards microcomputer technology as a revolutionary social force, and faculty who regard the computer instrumentally as a tool or machine. Computer experts call IT knowledge that enables them to get command over mastery over the computer ‘problem solving’, which includes heuristics (‘powerful ideas’), attitudes about control (‘giving commands’), and social relations (‘consulting’) that transform the relationship between human and machine. (Shields, 1995, p. 24) Progressive reformers could not carry out their mastery program in IT earlier in the 20th century due to the reason that they did not have the means to deliver such individualised instruction. The advent of computer changed the Progressive movement thinking towards importance of students controlling their own learning; it had no way to create an environment that would allow such self-management to occur. (Schank, 1995, p. 67) Computer technology has made today’s students to acquire individualised attention and real possibility and possess the ability to present students with tasks they are interested in doing. The technical skills emerged from the IT has offerred students the possibility of becoming inquisitive, the possibility of exploration, and the possibility of recovery from failure that is free from embarrassment. Computer systems can free education centres and universities to follow the course prescribed by the processes of natural learning. In the same manner as understanding the place of technology and technological innovation requires an understanding of the culture in which the technology is embedded, in order to grasp the technological concepts a student has to understand and grasp the changes to IT. Computers where on one hand offer students to explore technology from the ground root level, on the other hand computers affects the ways students live and work in the context of existing individual and group social patterns. The Littlefield students did not believe that their increased access to computers distinguished them from other freshmen in significant ways, and our observations support this belief. Instead of isolating individuals, as computers are sometimes thought to do, the Littlefield network reinforced community life; the computers and the network presented a set of shared problems, the solutions to which were discovered through a set of shared resources. In this way, students’ interaction with the computers and with each other were typical of their behaviour in other domains. (Shields, 1995, p. 142)

According to Maslow’s hierarchy Essay

1. According to Maslow’s hierarchy, which basic needs does the Patagonia culture meet? What would it be like to work at Patagonia? (Hint: Go to Patagonia’s website and find the section on jobs.) What’s your assessment of the company’s work environment? (20 points) Maslow’s hierarchy consists of five basic needs, self-actualization, esteem, social, safety, and physiological. Patagonia culture meets many standards promising that their products are produced under safe, fair, legal, and humane working conditions throughout the supply chain (Patagonia, 2014). Patagonia offers all of the needs of Maslow’s theory, making employees comfortable at their job; This Company cares about their employees offering childcare, organic meals, recreational activities, and more. Working at Patagonia would be a great place, where the company encourages celebrations and activities to boost the employee’s moral. Patagonia is known for having loyal employees b ecause of how the managers treat them having communication deadlines, expectations, and including employees in figuring out the best way to meet needs. I believe that this work environment is successful because of how it is managed and the way the employees are treated. 2. Use the expectancy theory and/or the equity theory of motivation to explain how feeling underpaid might affect the work of a Patagonia associate and what a manager can do to increase the employee’s motivation. (20 points) Expectancy theory states that a person’s behavior is influenced by the expected outcomes. In this case, low pay would lead the person to feel like no matter what they did, their efforts would not be rewarded with expected pay raises or bonuses. The employees that are underpaid often just show up and do what they have to do, nothing more because they feel their efforts are not appreciated or in some cases known. To increase motivation, acknowledging a job well done, special efforts, or anything the employee tries and does should be part of the routine. Also, making pay comparable to work, offering bonuses or rewards would also help motivation. 3. What do you think might be Patagonia’s biggest challenge in keeping employees motivated? If you were managing a team of Patagonia employees in the retail stores, how would you keep them motivated? (20 points) I believe Patagonia’s biggest challenge in keeping employees motivated is the pay. Pay is one of the biggest motiv ations for employees especially a competitive pay. Employees need to be acknowledged and feel like they are a part of a team. If I were managing Patagonia, IÂ  would have quarterly bonuses for employees that exceed expectations, coming to work on time, going above and beyond for the business. I would also do an employee of the month, with rewards that could help motivate my employees. It is important to keep your employees engaged and informed when running a business. I would include my employees on decisions that need to be made, having my employees involved because they are the ones that work with the merchandise and customers. I want to treat my employees fairly making them comfortable working for me. References Working With Factories. (2014, January 1). Retrieved October 12, 2014, from http://www.patagonia.com/us/patagonia.go?assetid=67583

CUSHING'S SYNDROME Assignment Example | Topics and Well Written Essays - 250 words

CUSHING'S SYNDROME - Assignment Example The paper will cover the symptoms and diagnostic procedure to evaluate for Cushings syndrome. There are various symptoms of the syndrome. The symptoms include increased weight, thinning skin that gets harmed easily, stretch marks that appear as reddish-purple located on the thighs, stomach, buttocks, arms, legs, and breasts (NHS, 2015). Other symptoms include fat deposits that occur in the face, weakness of muscles or bones, and loss of libido. The affected individual may also experience mood swings, high blood pressure, irregular menses, and frequent urination (State Government of Victoria, 2015). There are various diagnostic procedures to evaluate the syndrome. The first important thing is to do a physical and visual examination to note of any change. At the same time, it will also be necessary to establish the individual medical history. The other thing is to measure the amount of cortisol in the body. This is done through urine, blood, and saliva tests (NHS, 2015). The tests will help confirm the level of cortisol in the body. The other thing is to establish the underlying causes for the condition. The first thing is to determine whether the syndrome is as a result of increased amount of adrenocorticotropin hormone (ACTH) in the blood (NHS, 2015). The reduced level of ACTH may confirm the presence of a tumor in the adrenal glands. The best way of confirming the syndrome is through petrosal sinus sampling. It entails taking a blood sample from the veins of pituitary gland and forearm (NHS, 2015). This is followed by comparing the level of ACTH in both samples. Sometimes x-r ays and scans may be

Adapting my cultural grammar in a new cultural context Essay

Adapting my cultural grammar in a new cultural context - Essay Example Theories of culture are also used by social groups to literally construct cultural ideological imagination for themselves and for others (Holliday 2013). Moreover, the concept of discourse is being employed widely as an instrument of analysis as far as cultural communication is concerned. Based on the cultural discourse, this is the point in which individuals are capable of negotiating, make sense of and practice culture (Holliday 2013). It is believed tat under these circumstances; issues about culture are well build, new grammar of culture practiced and understanding of cosmopolitan world achieved (Holliday 2013). I am Ukrainian, but Ive lived in England for 5 years. My own cultural development was based on three vey essential approach and practices I had to develop. The English culture I was living in was well established and dominant to other minorities like me. To begin with, I had to accept the fact that majority of the established theories of culture within the social setting I was living in was derived from western sources (Holliday 2013). This was also supplemented by the fact England is a major driving force in the current global politics, operating from a position of cultural economic and political dominance in relation to the rest of the world (Holliday 2013). For elaborate cultural development, living in England for five years was enough for me to adapt to the English culture of communication and lifestyle. Interaction with students who are England native speakers helped me adapt to English accent and mode of living. Improved grammar and pronunciation of terms are some of the key lessons I leant. The transition from Ukrainian-born to adapted English culture was not easy, but persistence and more communication interaction made it possible. By acknowledging that there is cultural diversity, it is important to note that before adapting to foreign cultural practices, one has to be

A major British international food retailer has appointed you as a Essay

A major British international food retailer has appointed you as a consultant. The company is considering investing in one of th - Essay Example This paper will seek to analyze the political, economic, cultural and ethical risks that might affect Asda’s expansion into an Asean member state particularly Philippines. The paper will also identify and evaluate business opportunities in this country. Political analysis Asda is a high street supermarket located in Britain retailing a large variety of food products and may deliver at a customer’s doorstep upon an online order (Oxford Business Group, 2009:26). This company is planning to expand its investment prospects into Philippines as part of its long-term investment plans and looking into this country’s political system can help the business consultant understand the kind of risks or opportunities that the company should expect to face (Schwab, 2011:46). Generally, political stability and the system of governance of a country act as a substantial factor of consideration at times when a firm is planning to invest internationally (Hill, 2011:70). This is so be cause, every country in this world maintains unique and/or different political and economic systems pointing out that when doing business in any overseas country; it is advisable that you be familiar with that country’s market availability and its leadership structure (Cavusgil, Knight and Tiesenberger, 2011:49). The Philippines’ political system is not that complex, but for a British food retailer like Asda, changing its structure to accommodate certain rules and regulations is necessary (Daniels, Radebaugh and Sullivan, 2011:89). The Philippines’ political system is a structured framework constituting a presidential, democratic and representative republic, where the president is both the head of government and the head of state within a system characterized by pluri-form multi-party (Menipaz and Menipaz, 2007:84). Reliable sources establish that different political systems influence the functioning of a business. Philippines have a transitional business enviro nment where the political structure allows for international investment. Since 1986 when Corazon Aquino took over as the president of Philippines, the country formulated its political system with constitutional amendments being the first to change (Schwab, 2011:62). The country’s political administration system has three bodies, which consist of the judiciary, executive and the legislative branch. It has other administrative divisions that facilitate the proper administration of the cities, municipalities and barangayas among other regions. Despite a bit of political turmoil at times, there is no surmountable business pressure or threat posed by these issues (Oxford Business Group, 2009:50). Adequately, the people of Philippines are peaceful and they have a strong liking for investors from the west a particularly in such countries as Britain and the United States (Menipaz and Menipaz, 2007:106). Thus, Asda is at a considerable position to expand its food retailing services in to the Philippines since the political system of this country allows for favourable working conditions. Bearing in mind that political issues erupt at any given time, Asda should prepare for such risks in the

Violent video games effects on children and teenager Essay

Violent video games effects on children and teenager - Essay Example Psychologists explain that being overly exposed to violent video and computer games can be responsible for shaping violent patterns of behavior among children. It is argued that the content and plot of games is often not appropriate for the young and not mature individuals as far as it is focused on aggression and killing. Many scenes can show shootings, fights, and blood. As a result, children see pictures that can lead to alternation of their behavior, increasing frequency of violent response and decreasing their ability to take anger under control. The following is proved various studies conducted by specialists. As a whole, there is substantial ground to believe that violent games teach children to response to situations in a violent way, acting like they used to in games. Apart from that, there is a considerable concern that video games make children accustomed to seeing and participating in violence, which results in devaluation of morality and helpfulness among them. Extremely realistic scenes which are common for any modern game today are likely to lead to desensitization of young individuals. The following happens due to habituation of observing initially negative physiological, emotional, and cognitive responses that people experience when they see gore and blood. Putting it in other words, children are not perceiving violence and aggression as bad as they would normally do. Subsequently, they can hurt people without realizing the moral consequences of their actions as well as would not view helping others as a necessary action. As a whole, their overall understanding of moral values becomes distorted to the great extent. This can also lead to reduced academic performance since children will think that this is not diligence and discipline that l ead to success, but force and suppression of others, just like in a video game. Video games have already become an integral part of

Two Party System Essay Example | Topics and Well Written Essays - 500 words

Two Party System - Essay Example The two-party system in American politics has created both opportunities and constraints. The two party system creates a number of opportunities. First, the two party system in America is among the most stable political systems in the world. Under the two-party system, the United States has been peaceful and politically stable as opposed to countries with the multi-party system. Secondly, the system is simple and easy for the voters to select their leaders. Voters in the United States only require following the manifestos and strategies of the two parties and choose their leaders under the two parties. The two- party system creates simplicity in understanding, following and voting leaders for the two parties (Janda et al. 23). However, the two party system being exercised in the U.S. creates more constraints than opportunities. For instance, the two party system limits the choice and options of the American voters in the process of selecting their leaders. Unlike in the multiparty system, voters in the two party system are restricted to choose or vote their leaders from only two parties. For this reason, other potential leaders who may be more efficient and appropriate than the selected ones lack opportunity to be selected in the general elections. Secondly, the system is slowly killing democracy in the U.S. People in America are guided by the opinions and decisions made by leaders from either Republic or Democratic parties. The limitation of opinions, options, and decisions leads to marginalization of some people. The system has led to poor governance and lack of accountability among the elected leaders. Although leaders are found to be unaccountable of public finances, their political parties support th em, thus increasing the level of corruption and unaccountability in the U.S (Janda et al. 23). The founding of the American politics had various perceptions of political parties. For

Based on recent events, discuss whether the stock markets are Essay

Based on recent events, discuss whether the stock markets are efficient according to the EMH - Essay Example Whether the market is efficient or not remains a debatable topic among the stock market investors. Secondly, according to this hypothesis, a single investor is never able to get higher profitability than another investor by investing the same amount of fund. Lastly, EMH asserts that no investor would be able to surpass the average annual returns that all the funds and investors are able to achieve cumulatively. Discussion A competitive information market would allow private gains from producing private information, and tests of competition would require estimates of the cost of private information production. According to the efficient market hypothesis, stock market participants tend to form rational expectations of the future in the aggregate by comprehending all the information available in the market. Assuming the stock market efficiently discounts the rational expectations of investors, the prices of stocks accurately reflect an assessment of the intrinsic value based upon the r elevant information available (Gorda, 2005, p. 234). Thus, only the unexpected new information is likely to affect a movement in stock prices. A close look at stock prices sometimes reveals day-of-the-week effects wherein stock prices tend to rise on Mondays and fall on Fridays; time-of-the-year effects wherein stock prices tend to rise in January; and small firm effects wherein the prices of small firms’ stocks may rise by a more difference than those of large companies. But there is no evidence that an average market investor can follow these effects to earn super normal profits after the transaction costs are considered (Forbes, 2013). According to Fama (1970, p. 72), an efficient market is one in which the prices are always reflective of the information available, and the sufficient conditions for a market to be efficient are: the information is available without cost to all the market participants; there are no transaction costs involved in trading of securities; and all market participants agree on the implications of the current information. In practice, the information generated in the market has a significant effect on the stock prices of related companies. For example, after Microsoft announced that it would acquire Nokia, the share prices of Nokia almost doubled, increasing its value to about 22 billion Euros. Also, as a series of lawsuits occurred between Apple Inc. and Samsung Electronics over the design of smartphones and tablets, the share prices of both companies declined in the stock market. The stock market has been inefficient in recent times because of the substantial frictions that the market has been experiencing (Beechey, 2000, p. 57). Efficient market is not likely to exist even when there is complete absence of frictions and irrationality in the market. The central bank plays an appropriate role in the intervention in the financial markets with the objective of stabilising the asset prices. The market shows patterns of inefficie ncy due to the financial instability majorly driven by human myopia and imperfect rationality. The market does not show such quick adjustment to the receipt of new information as is stated in the efficient market hypothesis. The market is not efficient considering that the stocks with lower price to earnings ratios have higher risk adjusted returns than the stocks with higher price

Jekyll And Hyde The Musical Essay Example for Free

Jekyll And Hyde The Musical Essay The play was preformed in Bristol Hippodrome on the 11th May. The musical was about a doctor, Jekyll, who wants to see the other side of a persons soul. He believed that in every person there is a darker side, the opposite of a persons soul. He believes he has way of seeing this other person. He has an experiment that will enable him to do so but people wont listen to him and knock back his ideas. After his idea being rejected he decides what to do. He takes the potion, and from it emerges as his other double side, Hyde. Hyde is the opposite of Jekyll, and is a cold-blooded murderer. Jekyll and Hyde both know about each other and as Hyde finds out about Lucy he plans to do something about it. Jekyll cant control Hyde as Hyde forms a strong part of him. Throughout Hyde, kills people, one of which includes Lucy, a prostitute whom Jekyll had formed a friendship with. At the ending as Jekyll is about to marry Lisa, he makes himself get shot to end Hyde ever coming back. The main character in the play played both parts of Jekyll and Hyde. Whilst he was playing Jekyll, his appearance was smart and clean, whereas when he turned into Hyde his appearance was rough and sinister looking. Jekylls personality was kind and he was a gentle man. Hyde was his other side, being Vulgar and violent. Lisa was Jekylls fiancà ¯Ã‚ ¿Ã‚ ½e and was one of the only people whom listened to Jekyll. At the start they appeared to have a close relationship but as Jekyll turned into Hyde they became more distant, also this occurred when Jekyll met Lucy. Lucy was a prostitute who although seemed confident there was times when she showed her vulnerability and longing to go away from her life. When she met Jekyll, he was different and treated her with respects unlike all the other men. She falls in love with him, but as Hyde finds out about her he then kills her. The other characters in the play treat Jekyll as if he is just a doctor who has mad ideas but not worth the time to listen too. Hyde meanwhile makes people listen to him, right before he kills them. Jekylls relationship to other characters is distant apart from his fiancà ¯Ã‚ ¿Ã‚ ½e Lisa. Also when he meets Lucy, he is kind to her and they form a connection. Hyde doesnt care about anybody. But when he finds out about Lucy, he makes himself involved with her. At the end Hyde visits Lucy and kills her. Throughout the play Jekyll constantly changes into Hyde, and as the play progressed the transformation was sudden and at the end the change between them was every second or two as they spoke to each other before transforming. He changes throughout the play because of the potions effect and he changes without his consent, as Hyde starts to overpower him. There were contrasts between pace between and within scenes. These occurred when Hyde would emerge from Jekyll or the suddenness of the next scene change. The effect this created was to make the scene more alive with what the characters were feeling and what the situation was about. Some changes of paced were specifically linked to characters such as Hydes would be loud and lively whereas Jekylls would be more calm and quiet. The changes in pace added to the tension. The set was made up of one floor, which was changed into a bar, a street scene and mostly Jekylls laboratory. Then there were two flights of stairs leading to another floor, like a balcony. Both of the floors were used for different parts of the play. When Hyde killed a man on the top floor he would drop down onto the next one. There was a number of exists. The set was mostly dark colours but between the scenes the mood of the set could change. The colours were made lighter for the scene in the bar but darker for Jekyll changing into Hyde. The lightning added to the effect of the different atmospheres of the scenes. The effects used when Jekyll and Hyde were changing straight after one another were the lightning would swirl and for Jekyll a calm, good blue colour whereas Hyde had a blood red colour. It showed the contrast between the two characters. When Hyde first came and was in Jekylls room, the lightning used was Hyde hitting a table and the candle on it light up and the lightning was more dramatic and the music was rushed. When something dramatic happened the lighting would add to this by bright colours and the fastness of it. The lights had patterns on them, which showed, as well as the colours, what the action mood was. When it was calmer such as Jekyll it would be softer. The music used were suited to the part of the play it accompanied, such as when Hyde was on a killing spree the music was fast and dramatic. The opposite to when Jekyll was with Lisa or Lucy. Obviously as this play was a musical the words spoken would be a song about how that character was feeling or what was happening in that event of the play. The sound and music produced an atmosphere as it expressed clearly peoples emotions as to what was happening. One of the best moments was when Lucy and Lisa sang together. They both had feelings for Jekyll and combined them into one song with each other. The costumes of the characters were suited to them. Jekyll was smart and organised looking whereas Hyde was scruffy and threatening. Lucys was suited to her but when she met Jekyll she changed a bit as she had feelings for him. When Hyde kept changing more frequently it affected Jekylls appearance, as Jekyll seemed more worried his appearance would be nervous. The overall success of the play was good. There were some scenes which were better than others, Lucy and Lisa singing together, which lifted the play and improved it. There were parts of the play, Hyde first emerging from Jekyll, which also added to the feeling of the play. The main characters of the play stayed in character and played their parts well.

The Go Green Project Environmental Sciences Essay

The Go Green Project Environmental Sciences Essay You might be surprised to hear that going green can mean just starting out with one simple step and then growing from there. Going green does not have to be hard. Dont let the Going Green Snobs turn you off from doing your part to help our planet. Did you know that more items can now be recycled than ever before? Just reusing things and reducing use of non-biodegradable waste can be the go green thing for you. History of the go green concept In Europe, the Industrial Revolution gave rise to modern environmental pollution as it is generally understood today. The emergence of great factories and consumption of immense quantities of coal and other fossil fuels gave rise to unprecedented air pollution and the large volume of industrial chemical discharges added to the growing load of untreated human waste. The first large-scale, modern environmental laws came in the form of the British Alkali Acts, passed in 1863, to regulate the deleterious air pollution (gaseous hydrochloric acid) given off by the Leblanc process, used to produce soda ash. Environmentalism grew out of the amenity movement, which was a reaction to industrialization, the growth of cities, and worsening air and water pollution. In Victorian Britain, an early Back-to-Nature movement that anticipated modern environmentalism was advocated by intellectuals such as John Ruskin, William Morris and Edward Carpenter, who were all against consumerism, pollution and other activities that were harmful to the natural world. Their ideas also inspired various proto-environmental groups in the UK, such as the Commons Preservation Society, the Kyrle Society, the Royal Society for the Protection of Birds and the Garden city movement, as well as encouraging the Socialist League and The Clarion movement to advocate measures of nature conservation. In the United States, the beginnings of an environmental movement can be traced as far back as 1739, though it was not called environmentalism and was still considered conservation until the 1950s. Benjamin Franklin and other Philadelphia residents, citing public rights, petitioned the Pennsylvania Assembly to stop waste dumping and remove tanneries from Philadelphias commercial district. The US movement expanded in the 1800s, out of concerns for protecting the natural resources of the West, with individuals such as John Muir and Henry David Thoreau making key philosophical contributions. Thoreau was interested in peoples relationship with nature and studied this by living close to nature in a simple life. He published his experiences in the book Walden, which argues that people should become intimately close with nature. Muir came to believe in natures inherent right, especially after spending time hiking in Yosemite Valley and studying both the ecology and geology. He successfully lobbied congress to form Yosemite National Park and went on to set up the Sierra Club. The conservationist principles as well as the belief in an inherent right of nature were to become the bedrock of modern environmentalism. In the 20th century, environmental ideas continued to grow in popularity and recognition. Efforts were starting to be made to save some wildlife, particularly the American Bison. The death of the last Passenger Pigeon as well as the endangerment of the American Bison helped to focus the minds of conservationists and popularize their concerns. In 1916 the National Park Service was founded by US President Woodrow Wilson. In 1949, A Sand County Almanac by Aldo Leopold was published. It explained Leopolds belief that humankind should have moral respect for the environment and that it is unethical to harm it. The book is sometimes called the most influential book on conservation. Throughout the 1950s, 1960s, 1970s and beyond, photography was used to enhance public awareness of the need for protecting land and recruiting members to environmental organizations. David Brower, Ansel Adams and Nancy Newhall created the Sierra Club Exhibit Format Series, which helped raise public environmental awareness and brought a rapidly increasing flood of new members to the Sierra Club and to the environmental movement in general. This Is Dinosaur edited by Wallace Stegner with photographs by Martin Litton and Philip Hyde prevented the building of dams within Dinosaur National Monument by becoming part of a new kind of activism called environmentalism that combined the conservationist ideals of Thoreau, Leopold and Muir with hard-hitting advertising, lobbying, book distribution, letter writing campaigns, and more. The powerful use of photography in addition to the written word for conservation dated back to the creation of Yosemite National Park, when photographs convinced Ab raham Lincoln to preserve the beautiful glacier carved landscape for all time. The Sierra Club Exhibit Format Series galvanized public opposition to building dams in the Grand Canyon and protected many other national treasures. The Sierra Club often led a coalition of many environmental groups including the Wilderness Society and many others. After a focus on preserving wilderness in the 1950s and 1960s, the Sierra Club and other groups broadened their focus to include such issues as air and water pollution, population control, and curbing the exploitation of natural resources. In 1962, Silent Spring by American biologist Rachel Carson was published. The book cataloged the environmental impacts of the indiscriminate spraying of DDT in the US and questioned the logic of releasing large amounts of chemicals into the environment without fully understanding their effects on ecology or human health. The book suggested that DDT and other pesticides may cause cancer and that their agricultural use was a threat to wildlife, particularly birds. The resulting public concern led to the creation of the United States Environmental Protection Agency in 1970 which subsequently banned the agricultural use of DDT in the US in 1972. The limited use of DDT in disease vector control continues to this day in certain parts of the world and remains controversial. The books legacy was to produce a far greater awareness of environmental issues and interest into how people affect the environment. With this new interest in environment came interest in problems such as air pollution a nd petroleum spills, and environmental interest grew. New pressure groups formed, notably Greenpeace and Friends of the Earth. In the 1970s, the Chipko movement was formed in India; influenced by Mohandas Gandhi, they set up peaceful resistance to deforestation by literally hugging trees (leading to the term tree huggers). Their peaceful methods of protest and slogan ecology is permanent economy were very influential. By the mid-1970s, many felt that people were on the edge of environmental catastrophe. The Back-to-the-land movement started to form and ideas of environmental ethics joined with anti-Vietnam War sentiments and other political issues. These individuals lived outside normal society and started to take on some of the more radical environmental theories such as deep ecology. Around this time more mainstream environmentalism was starting to show force with the signing of the Endangered Species Act in 1973 and the formation of CITES in 1975. In 1979, James Lovelock, a former NASA scientist, published Gaia: A new look at life on Earth, which put forth the Gaia Hypothesis; it proposes that life on Earth can be understood as a single organism. This became an important part of the Deep Green ideology. Throughout the rest of the history of environmentalism there has been debate and argument between more radical followers of this Deep Green ideology and more mainstream environmentalists. Environmentalism has also changed to deal with new issues such as global warming and genetic engineering. History of the Orchid Hotel EVOLUTION OF ORCHID HOTEL ORGANISATION STRUCTURE Official Name The Orchid five-star ECOTEL ® hotel Category Five-star hotel Location Vile Parle (East), Mumbai, India Opening Date 27 September 1997 Flagship Company Kamat Hotels (India) Limited Rooms 245 Guests 700 Certification ECOTEL ® ISO 2001 and ISO 14001 International Awards 51 Uniqueness Asias first five-star ECOTEL ® hotel The Orchid Hotel, Mumbai, is a deluxe 245-room, five-star hotel. It accommodates 700 guests for receptions and banqueting, and is adjacent to Mumbais domestic and international airport. Having won 51 international awards, The Orchid is a pioneering eco-friendly hotel, and the ISO 14001 certification reflects its concerns for the environment. The property is part of the HRAWI Hotel Group. The Orchid is located in the heart of Mumbai. Its facilities include spacious guest rooms, four charming restaurants, a business centre, meeting rooms, an elaborately equipped fitness club and spa, and an indoor swimming pool. Transparency is another advantage offered by The Orchid. The express check out is enabled by the interactive television installed in each room, which lets guests check their room bills, and place orders and messages. World room Connect allows guests to use the internet by simply plugging in and starting work. Green account The Orchid won the ECOTEL ® Award for its eco-friendly environment. Guests can earn credit points on all expenses incurred during their stay, which can be accumulated to redeem rewards such as holiday packages or gifts. The credit points can also be donated to the green account which supports several eco-friendly causes supported by The Orchid. Eco-rooms The Orchid has five types of room: the deluxe, executive, club prive room and suite, the orchid suite, and the presidential suite. Each room is eco-friendly and includes imported anti-allergy and odour-free carpets, discreet use of wood, paper and plastic, cloth shopping bags, and newspapers and laundry delivered in cane baskets. Coat hangers are made from pressed particle boards, and pens and pencils are made out of recycled cardboard, reprocessed plastic and scrap wood. Hand-crafted, rubber-soled reed slippers are available in the room, as are healthy potted plants instead of cut flowers, a recycle bin and bedside eco button to save energy. The bedside eco button helps guests to save energy and reduce the room bill, and earns the guest a certificate for participation in energy saving. Each guest can also save energy by the discreet use of the key card system. Business enclave Business guests are catered for by the business enclave at the lobby, and the brightly coloured boardrooms in jade, opal and amber. Built with a soundproof surrounding, each room can be used for either meeting or dining. Banqueting facilities are offered as chambers, senates and cascades suitable for seminars, training, residential conferences, product launches and cocktail evenings. EVOLUTION FROM KAMATH BRAND It all started when Late Mr. Venkatesh Krishna Kamat opened a small restaurant at Mazgaon followed by Krishna Bhawan in Mumbais Null Bazaar and from then onwards, there was no looking back for him, adding various landmarks in the city consistently. Kamat Hotels (India), a public listed company, signed a contract with the management of Plaza Hotels Private for a period of 30 years. This facilitated Kamat Hotels to run and upgrade the Kamat Plaza, a four-star hotel near the Santacruz Airport, with effect from 1 April 1994. Kamat Hotels hired the services of architect DM Upasni and hotel interior designer Lynn Wilson. The Kamat Plaza, famed for meeting the needs of international business travellers, and came to be known as The Orchid. It opened to the public on the eve of World Tourism Day, on 27 September 1997. In Asia, The Orchid Hotel Ecotel, Mumbai, was the first to receive the Ecotel certification. Both The Orchid An Ecotel Hotel and VITS have consistent past performance in terms of being in the top three hotels in the city of Mumbai in the respective category in terms of average revenue per room. The flagship hotel The Orchid An Ecotel Hotel has consistently been in the top 5 hotels in all categories in Mumbai in terms of Rev PAR (Revenue per available room). The Orchid was awarded the prestigious ECOTEL ® certification by HVS Eco Services, USA. It also won the Green Globe Award from World Travel Mart in London in 1998, the Green Globe Achievement Award in 2000, the Dr MS Swaminathan Award for environmental protection, the Environment Policy Award 2000 in London, and International Certification from HVS ECO Services of 5 Globe ECOTEL ® status in May 1997 and December 2000. The Orchid received its ISO 14001 Certification on 24 May 2001. VISION MISSION:- To make Kamat Hotels (India) Ltd one of the top three listed hotel companies by earnings by 2015 in India Plan to achieve this? Expansion of brands through self-owned and Management/Franchisee routes Grow in virgin territories where the level of competition is low and market is not tapped to its potential. Merge with smaller hotel chains and grow through acquisition. The man behind the vision: From a humble beginning as a small time restaurant owner to a Chairman and Managing Director, Vithal Kamats journey has definitely been long and arduous. When thirty-five years back, a young lad barely in his teens joined the family restaurant business, not many would have predicted the phenomenal rise of this easy-going man. His rustic charm along with his street-smart acumen and a drive to succeed has made him achieve what he has set out to and is a guiding force. Mr. Vithal V. Kamat He is a visiting faculty of various catering colleges and management institutes like NMIMS, Symbiosis etc. He was felicitated as the best CEO and received a special Indian Express Editors Choice Award for promoting eco-tourism and supporting the healthy cause of environment. Future Plans Having pioneered the Ecotel revolution in the country, Mr. Vithal V. Kamat is all set to transform the hospitality industry in the country with his future projects and is eyeing international markets. PROJECTS UNDER IMPLEMENTATION:- Expansion Projects: Long Term Agreements with OTDC The Company has signed two lease agreements with Orissa Tourism Development Corporation (OTDC) during the year, on completion of successful bidding process and took possession of Mahodadhi Niwas at Puri and Eco Resort at Ramchandi, near Sun Temple at Konark. The project work is in progress and likely to be completed soon. Lease Agreement for Palace at Parikud, Orissa The Company has also acquired, on long term lease basis, Parikud Palace in Orissa for eco- tourism and environmental study for Chilika Lake.   MANAGEMENT CONTRACTS The Company has entered into management contracts and arrangements for providing technical consultancy. The new contracts includesKonark. The project work is in progress and likely to be completed soon. NIRMALAYA COMPOSTING PROJECT Every year Mumbai celebrates Ganesh Utsav a festival honouring the deity Ganpati with great fervour. At the end of the ten-day festival, the idols are usually immersed in the lakes, creeks or the ocean. Along with the idol, are immersed various offerings, which include flowers, garlands and the dà ©cor. The Orchid took the initiative of helping to minimise the damage to our water sources by conducting a project whereby these offerings can be converted into organic manure instead of being dumped directly into the sea. The Orchid, in association with the Brihanmumbai Municipal Corporation conducted a vermicomposting project of these floral offerings, commonly known as Nirmalaya. This involved collection of floral offerings made during the festive season, composting and creating organic manure. This was then distributed to interested ALMs. Dr. Sangole and Mrs. Sangole of the Pestom Sagar ALM association guided us through the initial process. All-in-all, about 200 tonnes of Nirmalaya was collected and consequently placed in vermiculture pits in a space at the Gorai landfill site provided by the BMC. The Orchid also distributed pamphlets to all the Ganesh Utsav Mandals (stalls) and on the beaches during the immersions extolling all to segregate waste and place the same in the Nirmalaya Kalash. Anti plastic bag campaign Plastic bags of 20 microns and less were creating a serious environmental hazard in the city of Mumbai. It was found that these plastic bags, which were ubiquitous in Mumbai, were choking the drains all over the city. This led to serious flooding problems during the monsoons, and major parts of this city would remain submerged for days on end due to this. Hence the Municipal Corporation of Greater Mumbai decided to tackle this problem on a war footing. The Municipal Corporation of Greater Mumbai had from 15th August 2000 banned the use of plastic bags less than 20 microns. It had been publicized by the MCGM that the manufacture, recycling, possession and use of such prohibited bags are a serious offence. Under Section 390 and 394 of Municipal Corporation Act the Traders, Distributors and users can be fined upto Rs. 2000/- for each offence. Also the Shop/Trade Licenses can be cancelled. The manufacturers of these prohibited plastic bags can be fined upto Rs. One lakh and/or imprisoned upto 5 years. The Orchid An Ecotel Hotel, supporting the noble cause of the Municipal Corporations ban on plastic bag had launched an inter-school competition wherein the schools would collect the old plastic bags from their homes and neighborhoods in return of which we would give them a cloth bag. The school collecting the highest average number of bags per child was to be invited to The Orchid for a felicitation followed by Dinner. We sent the concept to 250 schools in Mumbai. We received an overwhelming response from schools who welcomed this initiative of ours with open arms. For this purpose, to coincide with Teachers Day, which falls on 5th September 2000, we also released advertisements in various leading newspapers of Mumbai. The students took the campaign out to their homes and neighborhoods and as a result the awareness about the effects of plastic was spread by word of mouth to 7.8 million citizens of Mumbai. As the campaign made news headlines and was also actively carried by the television news channels the effect of the reach cannot be imagined! Thus a small effort on our part actually made big strides for the environment. The resultà ¢Ã¢â€š ¬Ã‚ ¦? 43 schools covering 80,000 students, Collected 750 kgs of used plastic bags (Approximately 3000 plastic bags of 20 microns and below make 1 kg) Today, Mumbai has 4.5 million square feet less of thin plastic to worry about! VISSION MISSION:- To make Kamat Hotels (India) Ltd one of the top three listed hotel companies by earnings by 2015 in India Plan to achieve this? Expansion of brands through self-owned and Management/Franchisee routes Grow in virgin territories where the level of competition is low and market is not tapped to its potential. Merge with smaller hotel chains and grow through acquisition. The man behind the vision: From a humble beginning as a small time restaurant owner to a Chairman and Managing Director, Vithal Kamats journey has definitely been long and arduous. When thirty-five years back, a young lad barely in his teens joined the family restaurant business, not many would have predicted the phenomenal rise of this easy-going man. His rustic charm along with his street-smart acumen and a drive to succeed has made him achieve what he has set out to and is a guiding force. Mr. Vithal V. Kamat He is a visiting faculty of various catering colleges and management institutes like NMIMS, Symbiosis etc. He was felicitated as the best CEO and received a special Indian Express Editors Choice Award for promoting eco-tourism and supporting the healthy cause of environment. Future Plans Having pioneered the Ecotel revolution in the country, Mr. Vithal V. Kamat is all set to transform the hospitality industry in the country with his future projects and is eyeing international markets. PROJECTS UNDER IMPLEMENTATION:- Expansion Projects: Long Term Agreements with OTDC The Company has signed two lease agreements with Orissa Tourism Development Corporation (OTDC) during the year, on completion of successful bidding process and took possession of Mahodadhi Niwas at Puri and Eco Resort at Ramchandi, near Sun Temple at Konark. The project work is in progress and likely to be completed soon. Lease Agreement for Palace at Parikud, Orissa The Company has also acquired, on long term lease basis, Parikud Palace in Orissa for eco- tourism and environmental study for Chilika Lake.   MANAGEMENT CONTRACTS The Company has entered into management contracts and arrangements for providing technical consultancy. The new contracts includesKonark. The project work is in progress and likely to be completed soon. VISSION MISSION:- NIRMALAYA COMPOSTING PROJECT Every year Mumbai celebrates Ganesh Utsav a festival honouring the deity Ganpati with great fervour. At the end of the ten-day festival, the idols are usually immersed in the lakes, creeks or the ocean. Along with the idol, are immersed various offerings, which include flowers, garlands and the dà ©cor. The Orchid took the initiative of helping to minimise the damage to our water sources by conducting a project whereby these offerings can be converted into organic manure instead of being dumped directly into the sea. The Orchid, in association with the Brihanmumbai Municipal Corporation conducted a vermicomposting project of these floral offerings, commonly known as Nirmalaya. This involved collection of floral offerings made during the festive season, composting and creating organic manure. This was then distributed to interested ALMs. Dr. Sangole and Mrs. Sangole of the Pestom Sagar ALM association guided us through the initial process. All-in-all, about 200 tonnes of Nirmalaya w as collected and consequently placed in vermiculture pits in a space at the Gorai landfill site provided by the BMC. The Orchid also distributed pamphlets to all the Ganesh Utsav Mandals (stalls) and on the beaches during the immersions extolling all to segregate waste and place the same in the Nirmalaya Kalash. Anti plastic bag campaign Plastic bags of 20 microns and less were creating a serious environmental hazard in the city of Mumbai. It was found that these plastic bags, which were ubiquitous in Mumbai, were choking the drains all over the city. This led to serious flooding problems during the monsoons, and major parts of this city would remain submerged for days on end due to this. Hence the Municipal Corporation of Greater Mumbai decided to tackle this problem on a war footing. The Municipal Corporation of Greater Mumbai had from 15th August 2000 banned the use of plastic bags less than 20 microns. It had been publicized by the MCGM that the manufacture, recycling, possession and use of such prohibited bags are a serious offence. Under Section 390 and 394 of Municipal Corporation Act the Traders, Distributors and users can be fined upto Rs. 2000/- for each offence. Also the Shop/Trade Licenses can be cancelled. The manufacturers of these prohibited plastic bags can be fined upto Rs. One lakh and/or imprisoned upto 5 years. The Orchid An Ecotel Hotel, supporting the noble cause of the Municipal Corporations ban on plastic bag had launched an inter-school competition wherein the schools would collect the old plastic bags from their homes and neighborhoods in return of which we would give them a cloth bag. The school collecting the highest average number of bags per child was to be invited to The Orchid for a felicitation followed by Dinner. We sent the concept to 250 schools in Mumbai. We received an overwhelming response from schools who welcomed this initiative of ours with open arms. For this purpose, to coincide with Teachers Day, which falls on 5th September 2000, we also released advertisements in various leading newspapers of Mumbai. The students took the campaign out to their homes and neighborhoods and as a result the awareness about the effects of plastic was spread by word of mouth to 7.8 million citizens of Mumbai. As the campaign made news headlines and was also actively carried by the television news channels the effect of the reach cannot be imagined! Thus a small effort on our part actually made big strides for the environment. The resultà ¢Ã¢â€š ¬Ã‚ ¦? 43 schools covering 80,000 students, Collected 750 kgs of used plastic bags (Approximately 3000 plastic bags of 20 microns and below make 1 kg) Today, Mumbai has 4.5 million square feet less of thin plastic to worry about!

Comparative Analysis of Marketing for Nikon

Comparative Analysis of Marketing for Nikon 1. Introduction 1.1 Background With the remarkable improvement of peoples living standard, cameras have become necessities, and owing to their affordable price, many own cameras. Undoubtedly, cameras provide an easy way to record every occasion. There are multiple kinds of cameras can be found everywhere. However, different cameras are designed for a variety of areas and specific purposes. For instance, single lens reflex cameras are designed for amateurs. Nikon and Canon are both worldwide well-known camera producers, whose products are functional, well-designed, and widely used. (Canon, 2010 e) (Nikon, 2010 f) Nikon with its slogan at the heart of the image, is well-known not only for its advanced technology, but for its trustable quality (Nikon, 2010 a). On the other hand, Canon is a celebrated camera producer and now is a global corporation. Its purpose is to be used all over the world (Canon, 2010 a). 1.2 Theory 1.2.1 Market mix Marketing mix, which is described as the 4Ps as well, is the combination of product, promotion, place and price. Related to segmentation, the marketing strategies are usually used on customers in market, with an aim to satisfy their needs and wants, therefore generating profit (Hall D. et al, 2008:75). 1.2.2 Segmentation Market Segmentation is the division of customers according to their individualities. By market segmenting, companies focus on assured groups of consumers and use particular marketing strategies (Hall D. et al, 2008:66). 1.3 Aims The goals of this report are to analyze how the same grade cameras Nikon D90 and Canon 50D make up their marketing mix (product, promotion, place and price) for the products to obtain good sales in China. In addition, the report will illustrate the targeted segments of Canon 50D and Nikon D90. 2. Findings regarding Nikon D90 and Canon 50D 2.1 Product Gillespie (2007:29) mentions that a product can be identified on three major levels namely, core, tangibility and augmentation. Fundamentally, utility and design are the most notable factor for Single-lens reflex cameras to attract clients. A further important issue is after-sales service which must be considered as well. 2.1.1 Product of Nikon D90 Nikon D90 requires a CMOS with 12.3 million effective pixels and the selling point of D90 is its recording function. Its weight is merely 622g, as its body is made of quality plastic. This design makes it feel tout and appressed, it is therefore easier to hold (Dprview, 2010 a). Furthermore, although most companies provide after-sales service, it always takes a long time for repair. Nikon (2010 b) states that, they understand the importance of the products to customers. Therefore, they have been taking great efforts to accelerate after-sales service. 2.1.2 Product of Canon 50D From the other side, Canon 50D is also a successful Single-lens reflex camera. Its selling point is 15.1 million effective pixels. The weight of 50D is 822g since it is made of iron (Dprview, 2010 b). In order to provide immediate and trustworthy supports, Canon gives out the description of 50D and its instruction in the Chinese market. The company emphasizes that After-sales service that ensures safe use of products over a long term is vital to maintaining customers trust in the Canon brand (Canon, 2010 b). 2.1.3 The Comparison of D90 and 50D products Both Nikon D90 and Canon 50D has their own selling point, as mentioned above, Nikon D90 has its advanced recording function, similarly, Canon improves 50D pixels to be 15.1 million, which is also an enhanced technology. Moreover, both companies realize the increasing importance of after-sales service and have been working to improve it to satisfy their customers. 2.2 Promotions 2.2.1 Promotion of Canon 50D Canon promotes 50D chiefly by exhibitions and fairs. By attending multitude of exhibitions, it shows its environmentally conscious products and environmental endeavors to the public. Taking advantage of the exhibitions, Canon attempts to illustrate detailed actions of Canon Environmental Vision (Canon, 2010 c). 2.2.2 Promotion of Nikon D90 Nikon promotes primarily in two ways. One of them is through clubs. Nikon founds many clubs with a significant number of consumers all over the world. It provides several broadband networks and a terrific computer for professional support. Nikon is trying hard to demonstrate the environment-friendly of its products and build a strong relationship with the public (Nikon, 2010 c). Another promotion is discount. Nikon announced that customers, who bought D90 during the period from March 1 to May 31, could receive 1200 RMB back. This is an effective way to encourage people to purchase their products (Nikon, 2010 d). 2.2.3 The comparison of Nikon D90 and Canon 50D Nikon and Canon have a variety of promotions of their products, whereas, they are different from each other. However, there is no denying that, both of them do very well on promotion. 2.3 Place 2.3.1 Place of Nikon D90 The primary distribution of Nikon D90 is retail stores. Nikon authorizes a significant number of traders, including retailers and wholesalers, providing convenience for people to purchase their products (Nikon, 2010e). Wholesalers assist in directly distributing products to retailers and customers. It is difficult to distribute well without wholesalers help, for Nikon is a gigantic corporation. 2.3.2 Place of Canon 50D Canon 50D is sold mainly in retail stores. It is available in a large number of Canon stores around the world. Another way to purchase a Canon 50D is from a direct online store. Customers can review its details and price on the website and make an order easily (Canon, 2010 d). 2.3.3 The Comparison of Nikon D90 and Canon50D places Due to convenience and efficiency, retail stores become popular and common regularly. Consequently, both companies primarily focus on retail distribution. However, Canon provides online stores as well to provide reliable products. 2.4 Price The price of Canon 50D is set around 5580 RMB in Chinese market (Zhongguangchun, 2010 a). On the other hand, the price of Nikon D90 is 6200 RMB (Zhongguangchun, 2010 b). The chart is drawn according to the questionnaire investigation on public SLR amateurs in Guangzhou 2010. It shows different price ranges that people are willing to pay for a single-lens reflex camera. The chart demonstrates that forty-eight percentages are willing to pay for Single-lens reflex camera less than 5000 Yuan. The prices of D90 and 50D are approximately 6000 RMB that is higher than most people anticipated, merely thirty-two percentages of people are willing to pay for a camera at this price. However, there are still many amateurs accept higher price. 2.4.1 The Comparison of Nikon D90 and Canon50D prices The competition of camera marketing is severe. The price of their products is always approximately the same, for both of them keep an eye on each other. However Nikon 90D is a little more expensive, it is hard to clarify that which one is better since both of them have their different selling points and strengths. Therefore, the choice between them depends on what buyers need. 2.5 Segmentations Fundamentally, both Nikon D90 and Canon 50D target amateurs as their primary customers. The people who love photography but are not professionals are the most potential group. A significant feature of these users is that, they take appearance and accessories as the most considerable factors since these are seen as reflection of their identity Another segmenting is gender. There is a contrast between Nikon D90 and Canon 50D. The goal of Nikon D90 is to satisfy female, for which its body is made of quality plastic to reduce its weight. Conversely, Canon 50D is more likely to meet males needs, for which its weight is not necessary to be considered. 3. Conclusion 3.1 Summary To sum up, marketing mix plays a significant role in business and it associates with the market segmenting closely. To obtain a good market share, a company should have a strong and suitable marketing mix to satisfy consumers wants and needs. It has been demonstrated by the findings above, that both market segmentation and marketing mix are essential to business. From these comparisons we can draw the following conclusion that, there are plenty of commons between Nikon D90 and Canon 50D, such as their target customers, however, they are different in some other aspects, such as their promotion. However, both of them gain satisfying market shares. 3.2 Recommendations 3.2.1 For Nikon Although Nikon D90 is sold well in Chinese marketing, the distribution of the D90 could be improved to make it more perfect. As there are lots of fake products in the market of China, Nikon is strongly recommended to open an online shop to avoid this phenomenon 3.2.2 For canon Although 50D has obtained good sales for Canon, it is still necessary to ameliorate the marketing mix. Because the price of 50D is slightly higher than people expected, if discount is offered, Canon 50D could be sold better in China.

The Machines of Death Are Dying Essay -- Argumentative Persuasive Essa

The Machines of Death Are Dying Capital punishment is, by definition, punishing a crime with death. The death penalty has been used periodically throughout American history since 1608, when the first recorded death sentence was imposed. According to "Executions in the U.S.: The Espy File," by M. Walt Espy and John Ortiz Smylka, there was a gradual incline in the number of executions from that time and throughout the seventeenth, eighteenth, and nineteenth centuries, peaking at 200 executions per year in the mid-1930s. There was a subsequent decline in imposition, followed by a moratorium, which ended in 1976 (1). The moratorium was initiated in the 1972 case Furman v. Georgia, when the Supreme Court declared that the death penalty had been applied arbitrarily and used unfairly against the poor and African American. Capital punishment was called, "excessive, unnecessary, offensive to contemporary values" by Supreme Court Justice Thurgood Marshall (3). The death penalty was reinstated in 1976 when guided discretion statutes in Georgia, Texas, and Florida were deemed constitutional by the Supreme Court. The Court also deemed the death penalty constitutional under the Eighth Amendment, which states, "Excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishment inflicted." The question, then, is whether or not capital punishment can really be cleared of the identification as being cruel and unusual. The basis of the American judicial system has long been said to be the need to find fair forms of retribution for crimes. The worst of those crimes is generally considered to be the intentional mur... ...dollars since the moratorium ended in 1976 (1). The death penalty is one instance in which the costs definitely outweigh the benefits. As it stands, the death penalty should no longer be used in America because it is riddled with imperfections in so many ways. Capital punishment does not serve as an effective incapacitator or deterrent to criminal behavior. It is an inhumane and costly procedure that dehumanizes American culture. As a nation that practices this flawed form of discipline we are isolated from our Western culture counterparts, and the fact that we continue this practice reduces America's credibility as a global leader. In order to place the American judicial system - and culture as a whole - where it belongs on all levels, the system of capital punishment must be abolished.

Literary Allusion in Women of Brewster Place, Linden Hills, and Mama Da

Literary Allusion in Women of Brewster Place, Linden Hills, and Mama Day      Ã‚  Ã‚   Gloria Naylor has endeavored to overcome the obstacles that accompany being an African-American woman writer.   In her first three novels, The Women of Brewster Place, Linden Hills, and Mama Day, Naylor succeeds not only in blurring the boundary between ethnic writing and classical writing, but she makes it her goal to incorporate the lives of African-Americans into an art form with universal appeal.   Gloria Naylor explains this struggle by stating, "The writers I had been taught to love were either male or white.   And who was I to argue that Ellison, Austen, Dickens, the Brontes, Baldwin and Faulkner weren't masters?   They were and are.   But inside there was still the faintest whisper: Was there no one telling my story?" (qtd. in Erickson 232).   Naylor, in her quest to make the western cannon more universal, readapts the classics.   By the use of allusions to the themes and structures of Shakespeare and Dante in her first three novels, Naylor revises the classics to encompass African-Americans.       In The Women of Brewster Place, Naylor's allusions to Shakespeare's comedy A Midsummer Night's Dream reinterpret the bard to depict the plight of African-American women.   Naylor incorporates themes of A Midsummer Night's Dream into the life of Cora Lee, a resident of the Brewster Place housing project.   Cora Lee, whose existence is dominated by the responsibilities and demands of raising her children, escapes into the vacuousness of television soap operas.   However, Cora Lee's lifestyle is temporarily modified when she is invited to attend a production of A Midsummer Night's Dream.   According to Peter Erickson, the play "...inspires in Cora Lee... ...ills.   New York: Penguin, 1985. _____.   Mama Day.   New York: Vintage Contemporaries, 1993. _____.   The Women of Brewster Place.   New York: Penguin, 1980. Perry, Donna. Backtalk: Women Writers Speak Out.   New Brunswick, New   Jersey: Rutgers, 1993. Saunders, James Robert.   "The Ornamentation of Old Ideas: Naylor's First Three Novels."   Hollins Critic 27 (1990).   Rpt. in Gloria Naylor: Critical Perspectives Past and Present.   New York: Amistad, 1993. Shakespeare, William. A Midsummer Night's Dream.   Ed. Roma Gill.   Oxford: Oxford, 1981. _____.   The Tempest.   Eds. Barbara A. Mowat and Paul Werstine.   New York: Washington Square, 1994. Ward, Catherine C.   "Linden Hills: A Modern Inferno."   Contemporary Literature 28 (1987), 67-81.  Ã‚   Rpt. in Gloria Naylor: Critical Perspectives Past and Present.   New York: Amistad, 1993.  Ã‚     

Answer for case study

What factors favor this action? What factors stand in the way? Greensward's plan for creating â€Å"global lock business† can be integrated with other parts of Black & Decker's business on a global scale. Firstly, he recommends that the international Group establish and take over the â€Å"on-the-ground† representation in foreign markets and at the same time, it should identify â€Å"local champions† in each of the lock factories.Second, he suggests establishing at Black & Decker headquarters n Dotson, Maryland, a group product manager for hardware products within the International Division. Third, he also recommends establishing an â€Å"interception organization†. This department acts as a separate centre to facilitate, across all international casting, order placement, billing, forwarding expediting, and processing of export documentation for the lock business. This helps the company to be more effective to deal with the documentation of order and expo rt.Moreover, this organization can also get the first hand marketing Information for analysis and forecasting. Such information includes the market segments and both the strength and weaknesses of competitors, which are very useful In promoting the growth of the future business. Factors that favor for his plan: Inside/ outside the market. Communication should be one of the factor stands In the way. Effective communication acts as a linkage between the headquarters and the local offices.When there Is no effective communication In one part of the hierarchy, the whole Truckee of the lock business will become fragments. For example, the global Issue Is downsizing from the Group Marketing Manager for hardware products to the Marketing development department and the five source business and at the same time, the Marketing development also formulate the strategies on product continuum to sources businesses based on the global Inputs. If the source department does not recognize the global I ssue In advance, they will get confused what the Marketing development department Is doing.

Nutritional Analysis Paper

WELLNESS-FOCUS NUTRITION Diet Analysis Paper Being an insulin dependent diabetic with Celiacs Disease has played the main role in dictating my eating patterns for the last six years. I walk a fine line of balancing blood glucose levels with diet and exercise. Many of the foods I eat are simply because I have to follow a gluten free diet to manage my Celiacs Disease. With all of the emerging publicity of gluten free diets people assume that eating gluten free is a healthy, weight friendly, approach to eating.I find that a naturally occurring gluten free diet lives up to many of those expectations, however when certain foods are replaced with a formulated gluten free version it then becomes a different story. When gluten free adaptations of grains in breads, pastas, cereals, etc. are added into my diet I find myself eating a much higher amount of carbohydrates and calories from starch. Many of the gluten free versions of whole grains are very dense in carbohydrates.The reason behind th e heightened calories and carbohydrates is because it usually takes multiple types of gluten free flours mixed together to substitute for one non gluten free all purpose flour. I anticipate my carbohydrate intake will be on the elevated side in the initial three day data, but I am consciously mindful to try to avoid too many gluten free replacements and instead opt for foods that are naturally gluten free. Other influences on my food choices would include my on the go lifestyle and my Diabetes. I have been a type one insulin dependent diabetic for twenty seven years.Over the last three decades the guidelines for a diabetics diet and target blood glucose range have changed drastically. Target blood glucose levels for â€Å"good† blood sugar control was 180 when I was first diagnosed. At the age of 12 I remember 150 being the upper limit. Now, at the age of 29, 120 is considered the highest â€Å"good† limit. These numbers hold relevance to me because they are how I dete rmine my insulin intake and diet adjustments. I have to count my carbohydrates in order to determine how much humalog to distribute. For every ten carbohydrates I consume I require one unit of insulin.These numbers all influence my food and beverage intake. My schedule is also a deciding factor of my diet. I begin my day at five a. m. every day and am headed to the gym by five thirty every morning. From there I head to school, where I am a full time student, until approximately 4 p. m. . I then drive to my job teaching competitive dance teams in Oxford until 9 p. m. . I get home, in Rochester, around 9:30 p. m. and begin my homework. My weekends are filled with competitions many times, which leaves me with very little time to grocery shop and prepare my meals in advance.I try the best I can to prepare my foods at home, but occasionally do resort to microwavable gluten free foods or salads from drive through windows. My expectations for my initial seven day data are that my levels wi ll show higher carbohydrates, but an adequate amount of vitamins and minerals. I do not anticipate my fat intake to be too high because I generally gravitate towards healthy fats. Fiber is definitely well incorporated in my diet through the variety of fruits, vegetables and skin on potatoes I eat. My vitamin D levels via food consumption may be low, but I am not concerned with it because I have been on a Dr. rescribed supplement for six years due to my Celiacs Disease. Based on the data collected in the first seven days of data recording , two of my initial hypothesis are correct. I have an elevated level of grains intake , which is shown on the my plate chart, and an extremely low level of vitamin D. During my second phase of dieting I will definitely be cautious of my starch intake in an attempt to lower it below the 112% of the recommended daily intake. A few things I am surprised to discover are that my vegetable intake and dairy intake are much lower than my recommended daily i ntake .I am also disappointed to find out that my dietary fiber, potassium and vitamin E levels are much lower than expected. Vitamins E and C work to stabilize free radicals and repair injury to the cell membrane and tissues. Thankfully I am consuming three times the amount of vitamin C recommended, however my vitamin E level is at a mere 17% of what it should be. Free radical damage could become quite significant if I continue to be so deficient in vitamin E. Good sources of vitamin E to incorporate into my diet are nuts, more spinach, peanut butter and avocado.Potassium is an essential electrolyte that affects the body’s fluid balances, nerve transmissions and muscle contractions. During dance I have noticed that lately, while pointing my toes, I have been experiencing foot cramping more times than not. The low levels of potassium I am consuming may be playing a role in that. Adding more fruits and vegetables to my diet is going to increase my vegetable intake as well as i ncrease my potassium and fiber levels. Fiber is important in aiding the digestive tract and supporting regular bowel movements. Soluble fiber is known to lower both blood cholesterol and glucose levels.Additionally to fruits and vegetables, adding more legumes to my diet is a great way to get more fiber. Upon completion of the second phase of data entry I had definitely made some effective changes. I increased my vegetable intake from 68% to 209% by adding vegetables in as snacks and incorporating them into as many meals as possible. The most notable effects of eating more vegetables are that my fiber level increased from a 50% to a 96% and my vitamin E from a 24% to a 35%. My folate levels went from a 48% to a 77% and my vitamin A levels went from a 82% to a 230%, both can be attributed to the consumption of more fruits and vegetables.I increased all of my B vitamins except for Thiamin, which respectively stayed the same. By adding more dairy through milk, cheese and yogurt I incre ased my calcium from a 70% to a 116%. My bones will surely thank me for that. Sodium increased from a 87% to a 128%. Ironically I increased my carbohydrate intake from a 55% to a 72%, yet reduced my grain intake from a 68% to a 52%. Adding a larger variety of fruits, dairy and vegetables to my diet was the key to lowering my grain intake while raising my carbohydrate intake.The grain intake on the my plate report is quite a fluctuation between the first and second phases, but I believe with continued monitoring and experimenting with interchanging foods that that can be balanced out. Another notable change is that I cut my fats by nearly half by eating more vegetables and low fat dairy items. I did increase my fruit intake slightly from a 74% to a 83%, but I think that overall I do consume an adequate amount of fruit regularly. My recommended daily caloric intake is 1,858. 11, however I fell short in both phases. I am comfortable at a 1200 calorie diet.I was full every day and could not eat any more without becoming uncomfortably full. Overall this diet analysis was very informative to what changes I can make in my life for a more balanced diet that is high in nutrients, vitamins and minerals. It was eye opening what positive changes adding more variety to my diet can actually make. My stress levels do fluctuate daily, however one stress factor that remains constant and I would rate at a 4 is my frustration with my lack of losing weight while giving a solid 100% effort over the last three months. I did not have any higher than usual stressful days.Mondays are always a higher stress day, simply because I have a more hectic schedule. I teach the largest number of children ages 7-18 dance on Mondays and having that many children for three hours does wear on my patience. I teach a total of 52 children that are split into three separate classes on Mondays. My schedule on Mondays, Tuesdays and Wednesdays has me up at 5a. m. , out the door at 5:45am and not returning home until 9 at night. I go directly from the gym to school to work on Monday, Tuesday and Wednesdays. That being said, I would rate my stress levels on Monday a 6, Tuesday a 5 and Wednesday a 4.Planning and packing meals, change of clothes, choreography, homework and medical supplies ahead of time makes a tremendous difference in how smoothly those three days run. My diabetes is a contributor to my daily stress factor. I maintain some sort of stress on a daily basis that is based around my blood sugar levels, balancing them and the effect a high or low has on my body both physically and mentally. Every single day, regardless of other influences or happenings, my stress is maintained at a level 2 strictly because of my health management.With my activity level being so high and my schedule being so demanding, I know that averaging four hours of sleep a night is not healthy or ideal. I will try to aim for seven hours of sleep a night in order to give my body the chance to rest and re cuperate that it needs. My ability to focus and process information at an optimal level should also improve with more sound sleep. Stress levels may not diminish, but they will more than likely lower for me with improved sleeping patterns. I feel confident in being able to recognize unhealthy patterns and rectify them the best I can while moving towards a healthier future.

Business Applications Case Essay

Chapter 1. 5. What does the statement â€Å"costs can be assets or expenses† mean? 6. Why are the salaries of production workers accumulated in an inventory account instead of being expensed on the income statement? 7. How do product costs affect the financial statements? How does the classification of product cost (as an asset vs. an expense) affect net income? The following information was taken from the 2008 and 2009 Form 10-Ks for Dell, Inc.Required a. Explain whether each line of information in the table above would best be described as being primarily financial accounting or managerial accounting in nature. b. Provide some additional examples of managerial and financial accounting information that could apply to Dell. c. If you analyze only the data you identified as financial in nature, does it appear that Dell’s 2009 fiscal year was better or worse than its 2008 fiscal year? Explain. d. If you analyze only the data you identified as managerial in nature, does it appear that Dell’s 2009 fiscal year was better or worse than its 2008 fiscal year? Explain| Chapter 2 10. How is the relevant range of activity related to fixed and variable cost? Give an example of how the definitions of these costs become invalid when volume is outside the relevant range. 12. When would the high-low method be appropriate for estimating variable and fixed costs? When would least-squares regression be the most desirable? 13. Which cost structure has the greater risk? Explain. Chapter 3 6. When would the customer be willing to pay a premium price for a product or service? What pricing strategy would be appropriate under these circumstances? 7. What are three alternative approaches to determine the break-even point? What do the results of these approaches show? 8. What is the equation method for determining the break-even point? Explain how the results of this method differ from those of the contribution margin approach. Chapter 4 10. Why are some manufacturing costs not directly traceable to products? 11. What is the objective of allocating indirect manufacturing overhead costs to the product? Chapter 5 1. Why did traditional costing systems base allocations on a single companywide cost driver? 2. Why are labor hours ineffective as a companywide allocation base in many industries today? 3. What is the difference between volume-based cost drivers and activity-based cost drivers? 4. Why do activity-based cost drivers provide more accurate allocations of overhead in an automated manufacturing environment? 5. When would it be appropriate to use volume-based cost drivers in an activity-based costing system? ATC 5-4Writing AssignmentAssessing a strategy to control quality cost Lucy Sawyer, who owns and operates Sawyer Toy Company, is a perfectionist. She believes literally in the â€Å"zero-defects† approach to quality control. Her favorite saying is, â€Å"You can’t spend too much on quality.† Even so, in 2010 her company experienced an embarrassing breach of quality that required the national recall of a defective product. She vowed never to repeat the experience and instructed her staff to spend whatever it takes to ensure that products are delivered free of defects in 2011. She was somewhat disappointed with the 2011 year-end quality cost report shown here. Although external failure costs had declined, they remained much higher than expected. The increased inspections had identified defects that were corrected, thereby avoiding another recall; however, the external failure costs were still too high. Ms. Sawyer responded by saying, â€Å"We will have to double our efforts.† She authorized hiring additional inspectors and instructed her production supervisors to become more vigilant in identifying and correcting errors. Required Assume that you are the chief financial officer (CFO) of Sawyer Toy Company. Ms. Sawyer has asked you to review the company’s approach to quality control. Prepare a memo to her that evaluates the existing approach, and  recommend changes in expenditure patterns that can improve profitability as well as increase the effectiveness of the quality control system. Chapter 6 7. What is an opportunity cost? How does it differ from a sunk cost? 8. A local bank advertises that it offers a free noninterest-bearing checking account if the depositor maintains a $500 minimum balance in the account. Is the checking account truly free?

Identifying Perspectives in Psychology Essay

Part: 1 Case Study #1: In neurobiological perspective of psychology, biologists like, Weber and van Helmholtz believe that the endocrine or nervous system is related to behavior. Mrs. B is feeling depressed because something is affecting her nervous system. Her body isn’t producing enough serotonin to control her moods and emotions. A humanistic perspective focuses on the positive outlooks of being human. It emphasizes on the importance of people’s feelings. Like how Carl Rogers came up with the â€Å"self-centered† therapy, which mainly focused on understanding one’s feelings. It seems Mrs. B was very close to her father and her son, with her father’s death this could have made her feel lonely since a main source of love and comfort is gone. Her father’s death could have made her feel insecure about life and given her a low self-esteem. Psychodynamic perspective emphasizes unconscious mind and early adolescent experiences. Mrs. B dropped everything when her father past away because she never resolved her phallic stage, Sigmund Freud’s third stage on psychosexual development. In other words, it seems she had an identity through him rather than her own accord. Furthermore, with her child gone, it could implied that she probably spent a lot of time on her own as a child which may have triggered the sudden actions she has taken in her life. Behavioral perspective is the idea that behavior comes from learning. Like how Ivan Pavlov trained dogs to salivate in a response to the sound of a tone. Mrs. B doesn’t have control of her emotions. Rather than trying to deal with them, she dwells upon her issues without trying to resolve them. It seems that her self-esteem lowered when her father and child gone. Since she has never experienced this before, she feels overwhelmed and lonely. Cognitive approach focuses on the importance of storing and receiving information and one’s way of thinking and reasoning. The only reason she is behaving like this is because of the unfortunate events of her father dying and her child leaving home. It is stressful to deal with these unfortunate events that lower her motivation to teach and be herself. Case Study 2: In the neurobiological approach, Barry is feeling guilty because the lack of serotonin. His concentration and his attention to time is affected too from the lack of this chemical in the body. With a humanistic perspective, it seems Barry has a void in his love life and work life. In Abrahams Maslow’s hierarchy of needs, â€Å"the basic needs must be met before higher ones are satisfied.† Furthermore, since Barry didn’t reach his basic needs which were to go on a date with his co-worker it reflects his on higher need to go to a professional lever. This goes back to Maslow’s hierarchy of needs; since he couldn’t fulfill the love part of his life he couldn’t fulfill the esteem part in his job. In a psychodynamic approach, Barry’s behavior comes from his childhood or unconscious conflicts. Barry missed his project date because he is unconsciously feeling overwhelmed from coming to his blind date late and not apologizing. He is putting himself down because he feels that he is a terrible person for making her think she got stood up. In a behavioral approach, Barry’s behavior comes from learning. John Watson’s experiments of classical aversive conditioning say learning from an unpleasant stimulus. He used to his daily routines, spending time with his mother and his computer. The fact the he has something new in his life, which was going on a date with his friend’s co-worker and coming late, affected him. With a cognitive perspective, Barry is behaving like this because his is trying to punish himself by affecting his job because he feels guilty for coming to his date late and not calling her, apologizing for coming late. Part 2: Both the evolutionary perspective and social-cultural might explain the use of corporal punishment. The evolutionary perspective focuses on how Darwin’s theory of natural selection shapes one’s behavior. In biology, there is â€Å"fitness†, meaning the strongest survive. In this perspective, corporal punishment on children makes a stronger child and allowing them to spread their â€Å"strong† gene. The social-cultural perspective emphasizes on how different cultures affects behavior. Different cultures use corporal punishment on children is used to show authority, it shows children must respect their elders. It is also used to show children from right or wrong, teaching children what they should or shouldn’t do.